# Google Ads guides: budgets and planning | BrandHoop Quelle: https://brandhoop.at/en/ratgeber/google-ads/ Articles on Google Ads budgets, landing pages and choosing between advertising and SEO. Find the right guide and plan your advertising test. - [Home](https://brandhoop.at/en/) - [Guides](https://brandhoop.at/en/ratgeber/) - Google Ads For trades businesses in Austria # Google Ads Plan your advertising budget and understand how Google Ads fits alongside SEO. ## 2 articles - [ ### Google Ads budget for trades: costs and planning Plan your Google Ads budget for a trades business in Austria: ad spend, setup and management. Includes the 5% surcharge, daily limits and worked examples. 12 min read ](https://brandhoop.at/en/ratgeber/google-ads-budget-handwerker/) - [ ### Google Ads or SEO: where should I start? Ads work right away, SEO builds visibility that lasts. How the two differ and how to decide which one to start with. 3 min read ](https://brandhoop.at/en/ratgeber/google-ads-oder-seo/) ## Related reading - [ ### Landing page or website: which suits your business? Landing page or website for your trades business? Compare a one-page site, an existing service page and a campaign page to decide what you need. 8 min read ](https://brandhoop.at/en/ratgeber/landingpage-oder-website/) ## Google Ads at a glance [Choose an article ](https://brandhoop.at/en/ratgeber/google-ads/#ratgeber-zum-thema)In this overview - [Your offer and area](https://brandhoop.at/en/ratgeber/google-ads/#offer) - [Checking the landing page](https://brandhoop.at/en/ratgeber/google-ads/#landing-page) - [Agreeing the costs](https://brandhoop.at/en/ratgeber/google-ads/#budget) - [Evaluating enquiries](https://brandhoop.at/en/ratgeber/google-ads/#results) - [Understanding Ads and SEO](https://brandhoop.at/en/ratgeber/google-ads/#channels) ### Which jobs do you want to win? Start with a specific service, your actual service area and available capacity. A business renovating entire bathrooms may want different enquiries from a repair service. This information helps the agency plan search queries and ads. Also clarify who will handle incoming contacts and what information is needed to prepare a quote. Feedback from your business is part of evaluating the test. [Identify your next steps for finding customers ](https://brandhoop.at/en/ratgeber/customer-acquisition-for-trades/) ### Does the page match the advertised service? Someone clicking an ad should find the offer they were looking for on the landing page. Explain the work you take on, where you operate and how an enquiry works. Your own project examples can illustrate the scope of the service. Check the page on a smartphone and test phone links and the form before launch. An existing service page may be suitable. If important information is missing, improve it first or create a suitable landing page. [What landing page does your offer need? ](https://brandhoop.at/en/ratgeber/landingpage-oder-website/) ### Which costs belong in the test? Your cost plan includes the advertising budget, setup and ongoing management. Work on the landing page and measurement may also be needed. Ask for these items to be explained separately in the proposal. Agree the duration, review dates and approval process for changes. Clarify which results would lead you to make improvements, pause or continue the test. It should remain affordable even if it produces no jobs at first. [Plan a budget for a Google Ads test ](https://brandhoop.at/en/ratgeber/google-ads-budget-handwerker/) ### Which enquiries come from the ads? Clicks, measured contact actions and actual jobs describe different outcomes. Before launch, agree what you will measure and which contacts fit your offer. Your office adds whether the person was reached, whether a quote followed and why a job was won or lost. Together with search queries and costs, this information helps you review the ads and landing page. Individual contacts are not enough to establish a reliable trend. ### How do Google Ads and SEO fit together? A limited advertising test needs a suitable landing page and an agreed cost plan. SEO involves reviewing and improving how your website can be found and the content it provides. Your business’s starting point determines which work makes sense first. If important pages are missing from Google altogether or the website does not yet answer basic customer questions, the person responsible should account for this. The SEO and website overviews help you understand the work needed. [Google Ads or SEO: where should you start? ](https://brandhoop.at/en/ratgeber/google-ads-oder-seo/)[Understand SEO for trades businesses ](https://brandhoop.at/en/ratgeber/seo/)[Plan and improve your website ](https://brandhoop.at/en/ratgeber/website/) ## Let’s discuss where your business stands. Tell us your website, the service you want to promote and your service area. We will discuss the preparation an advertising test needs and the costs involved. [Plan and manage Google Ads with BrandHoop ](https://brandhoop.at/en/leistungen/werbung/)[Discuss your project ](https://brandhoop.at/en/contact/)