# Guides: websites, Google & advertising explained | BrandHoop Quelle: https://brandhoop.at/en/ratgeber/ Guides for businesses in Vienna and Austria: websites, Google, SEO and advertising – explained step by step, without jargon. - [Home](https://brandhoop.at/en/) - Guides # All articles Websites, Google and advertising – explained step by step, so you know what to do next, even without a technical background. 36 articles - [ ## AI Content for SEO: Useful Reddit Advice Before You Publish AI content for SEO: practical Reddit advice on checking facts, adding useful business details and reviewing a page before publishing. 3 min read ](https://brandhoop.at/en/ratgeber/reddit-ai-content/) - [ ## Buying Backlinks? Reddit SEO Advice to Check Before You Pay Buying backlinks? Useful Reddit SEO advice on paid placements, relevant publications and practical checks before you pay for a link. 3 min read ](https://brandhoop.at/en/ratgeber/reddit-backlinks/) - [ ## Google Ads budget for trades: costs and planning Plan your Google Ads budget for a trades business in Austria: ad spend, setup and management. Includes the 5% surcharge, daily limits and worked examples. 12 min read ](https://brandhoop.at/en/ratgeber/google-ads-budget-handwerker/) - [ ## Google Business Profile: service area for your trades business Google Business Profile for trades businesses: hide your address, choose your service area and avoid common mistakes, with an example from Austria. 7 min read ](https://brandhoop.at/en/ratgeber/google-unternehmensprofil-handwerker/) - [ ## Landing page or website: which suits your business? Landing page or website for your trades business? Compare a one-page site, an existing service page and a campaign page to decide what you need. 8 min read ](https://brandhoop.at/en/ratgeber/landingpage-oder-website/) - [ ## Local landing pages: do you need a page for every town? When are local landing pages worthwhile for your trades business? Learn to distinguish useful location pages from copies with a different town name. 10 min read ](https://brandhoop.at/en/ratgeber/lokale-landingpages/) - [ ## Choosing an SEO agency: a checklist for your business Choosing an SEO agency? Check implementation, references, total costs and account access. Eight questions help you compare proposals for your trades business. 12 min read ](https://brandhoop.at/en/ratgeber/seo-agentur-auswaehlen/) - [ ## Measuring SEO success: which metrics count? Measure SEO success for your trades business: compare Search Console data, contact actions and suitable enquiries in a practical monthly review. 12 min read ](https://brandhoop.at/en/ratgeber/seo-erfolg-messen/) - [ ## Website costs for trades: comparing prices and proposals Website costs for trades in Austria: provider price examples, ongoing fees and a 12- and 36-month calculation. Compare scope, contract terms and handover. 11 min read ](https://brandhoop.at/en/ratgeber/website-kosten-handwerker/) - [ ## Website or social media: which should your business prioritise? Website or social media for your trades business? Compare roles, ongoing work and suitable enquiries, with a decision table and a practical plan to get started. 9 min read ](https://brandhoop.at/en/ratgeber/website-oder-social-media/) - [ ## Handling website enquiries with AI and human review Try AI as a writing assistant for website enquiries in an Austrian trades business, with fictional examples, data checks and human approval. 5 min read ](https://brandhoop.at/en/ratgeber/ai-for-website-enquiries/) - [ ## Prepare a cost estimate: template for trades businesses in Austria Prepare a cost estimate for your Austrian trades business: template, fictional worked example, VAT calculations, binding status and additional costs. 5 min read ](https://brandhoop.at/en/ratgeber/cost-estimate-template-austria/) - [ ## Create a Google Business Profile: a guide for trades businesses in Austria Set up a Google Business Profile for your trades business in Austria: check existing listings, choose your service area and prepare for verification. 5 min read ](https://brandhoop.at/en/ratgeber/create-google-business-profile/) - [ ## CRM for trades businesses: keeping website enquiries organised Compare a shared spreadsheet with a CRM for an Austrian trades business, using a fictional website enquiry to test tasks, handovers and costs. 5 min read ](https://brandhoop.at/en/ratgeber/crm-for-trades/) - [ ## Winning customers for your trades business: a plan for regular enquiries Find where suitable enquiries are being lost, clarify your services and compare marketing channels for your trades business in Austria. 5 min read ](https://brandhoop.at/en/ratgeber/customer-acquisition-for-trades/) - [ ## Create an Excel customer database: template for small trades businesses Try an Excel customer database template for small trades businesses: keep contacts and enquiries separate, check next actions and protect customer data. 5 min read ](https://brandhoop.at/en/ratgeber/customer-database-excel-template/) - [ ## Customer not paying: a clear process for small businesses in Austria Check the outstanding balance, clarify the customer's response and choose the next step. A practical guide for small trades businesses in Austria. 5 min read ](https://brandhoop.at/en/ratgeber/customer-not-paying-austria/) - [ ## Enquiry form for trades businesses: structure and example Choose useful enquiry form fields for an Austrian trades business, adapt the bathroom renovation template and test delivery through to your reply. 5 min read ](https://brandhoop.at/en/ratgeber/enquiry-form-for-trades/) - [ ## Collecting Google reviews: How to ask customers for honest feedback Ask customers for honest Google reviews with neutral invitations, sample wording and a simple process, including guidance for emails and SMS in Austria. 5 min read ](https://brandhoop.at/en/ratgeber/get-google-reviews/) - [ ## Create a Google review link and QR code: a guide for your business Find your Google review link, save its QR code and test both on a smartphone and in print before adding them to your business templates. 5 min read ](https://brandhoop.at/en/ratgeber/google-review-link-and-qr-code/) - [ ## Growth strategy for small trades businesses: plan jobs and capacity together Plan growth in an Austrian trades business by checking demand, team capacity, the owner's time and cash flow. Includes a fictional four-week example. 5 min read ](https://brandhoop.at/en/ratgeber/growth-strategy-for-trades/) - [ ## Create a job sheet: a template for trades businesses Create a job sheet for your trades business: a 20-field template, a change sheet and a fictional bathroom renovation example set in Austria. 5 min read ](https://brandhoop.at/en/ratgeber/job-order-form-template/) - [ ## Regional market analysis: assess demand and competition in your service area Assess demand and competition in your service area. Use sources with clear limits to plan service pages and a small, measurable test for your business. 5 min read ](https://brandhoop.at/en/ratgeber/local-market-analysis-for-seo/) - [ ## Optimise your Google Business Profile: key steps for your business Improve your Google Business Profile: check contact details, services and opening hours, then confirm each change is visible to customers. 5 min read ](https://brandhoop.at/en/ratgeber/optimise-google-business-profile/) - [ ## Writing a payment reminder: Friendly templates for Austria Three friendly payment reminder templates for Austria. Check payments and due dates, account for part payments and leave room for the customer to reply. 5 min read ](https://brandhoop.at/en/ratgeber/payment-reminder-template-austria/) - [ ## Project examples on your website: how to present your work Show what your trades business has done with clear project descriptions, genuine photos and confirmed results. Includes templates and publication checks. 5 min read ](https://brandhoop.at/en/ratgeber/project-examples-on-your-website/) - [ ## Project status report: template for ongoing trades jobs Create a project status report for a trades job. Use the template to record tasks, delays, responsibilities and conditional dates. 5 min read ](https://brandhoop.at/en/ratgeber/project-status-report-template/) - [ ## Replying to Google reviews: examples for praise and criticism Reply to Google reviews with seven fictional examples for praise and complaints. Check the facts, protect customer data and report possible rule breaches. 5 min read ](https://brandhoop.at/en/ratgeber/respond-to-google-reviews/) - [ ## Create a revenue report: orders, invoices and payments at a glance Create an internal revenue report with an Excel template. Keep orders, invoices, payments and confirmed work separate in a fictional monthly example. 5 min read ](https://brandhoop.at/en/ratgeber/revenue-report-template/) - [ ## SEO for tradespeople: how your business gets found locally Start with one service page: explain your work and service area, add a real project and check that enquiries reach your business. 5 min read ](https://brandhoop.at/en/ratgeber/seo-for-trades/) - [ ## A website for your trades business: structure, content and features Plan a website for your trades business: choose the right pages, explain your services and check the contact process, with examples for Austria. 5 min read ](https://brandhoop.at/en/ratgeber/website-for-trades-businesses/) - [ ## Website maintenance and support: tasks and costs See what website maintenance and support cover, how to compare costs, and how to agree responsibilities for content changes and repairs. 5 min read ](https://brandhoop.at/en/ratgeber/website-maintenance/) - [ ## No enquiries from your website? How to find out why Find out why your website brings in few enquiries: test the contact process, check relevant visitors and separate received enquiries from clicks. 5 min read ](https://brandhoop.at/en/ratgeber/website-not-generating-enquiries/) - [ ## Website relaunch and SEO: a checklist for a safe transition Plan a website relaunch for your trades business: keep useful content, map old URLs, check redirects and test enquiries before and after launch. 5 min read ](https://brandhoop.at/en/ratgeber/website-relaunch-seo-checklist/) - [ ## Why can't Google find my website? Your website is online but nowhere to be found on Google? The most common reasons – and how to check for yourself in a few minutes what is going on. 4 min read ](https://brandhoop.at/en/ratgeber/google-findet-website-nicht/) - [ ## Google Ads or SEO: where should I start? Ads work right away, SEO builds visibility that lasts. How the two differ and how to decide which one to start with. 3 min read ](https://brandhoop.at/en/ratgeber/google-ads-oder-seo/)