Plain English.
The key terms about websites, Google and advertising, explained clearly from the first reading. Across the site, terms have a dotted underline. Tap or click to see an explanation.
Website
- Domain
- Your website’s address on the internet, such as brandhoop.at.
- Hosting
- The space on a server where your website is stored and made available to visitors.
- Landing page
- The page people arrive on after clicking an ad or a search result. A good landing page delivers on the ad’s promise and makes the next step, such as an enquiry, easy.
- Relaunch
- A substantial redesign of an existing website, often with a new structure, design and technology. Old URLs need to redirect correctly to preserve existing search visibility.
- ResponsiveResponsive design
- A responsive website automatically adapts to different screen sizes, from a phone to a large monitor. Content is rearranged rather than simply shrunk, keeping text readable and buttons easy to use.
Setup & indexing
- CrawlingCrawler · Bot
- Search engine programs, called crawlers, automatically visit websites and follow links from page to page.
- Google Search Console
- A free Google tool that shows how Google sees your website: which pages are indexed, where there are problems and which searches your pages appear for.
- Indexing
- For a page to appear in Google Search, Google must find it, read it and add it to its index — a vast directory of the web. This is called indexing. Not every page is indexed automatically. Google Search Console lets you check whether a page has been included.
- Page title & descriptionTitle · Meta description
- A page’s title and short description, which search engines often display in their results.
- Redirect
- Automatically sends visitors and search engines from an old URL to a new one. Essential when page addresses change.
- robots.txt
- A small text file that tells search engine crawlers which parts of a website they may or may not access.
- Sitemap
- A file listing a website’s important pages for search engines, like a table of contents.
SEO
- Core Web VitalsLCP · INP · CLS
- Three measures Google uses to assess user experience: how quickly the main content loads (LCP), how quickly the page responds (INP) and how stable the layout is (CLS).
- Ranking
- A page’s position in the search results for a particular query.
- Search querySearch term · Keyword
- The words a person enters into a search engine. Knowing what your customers search for helps you plan relevant pages and ads. In Google Ads, a keyword is a targeting setting used to match searches. A search query is what the person actually typed.
- SEOSearch engine optimisation · Search engine optimization
- Search engine optimisation: work that helps a website get found in unpaid search results.
- Structured dataSchema.org
- Extra machine-readable information in a page’s code, for example about a business, service or FAQ. It helps search engines understand the content.
Advertising
- ChatGPT Ads
- Ads in ChatGPT, clearly labelled and separate from the answers. Available to advertisers in Austria since late August 2026 and currently in beta. Shown to users on the Free and Go plans.
- Conversion
- A desired action on your website, such as an enquiry, a call or a purchase. Pages and ads can be designed and measured around these actions.
- Conversion tracking
- Measuring which ads or pages lead to enquiries, calls or purchases. Without it, it is difficult to tell whether advertising is worthwhile.
- CPCCost per click
- Cost per click: the amount you pay when someone clicks your ad.
- Daily budget
- The average amount a campaign can spend per day. In Google Ads, you set this yourself.
- Google Ads
- Google’s advertising platform. Ads can appear above or below search results and are labelled “Sponsored”. Advertisers usually pay per click.
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