Service 3 of 4
SEO
Be found when people search for what you offer.
We improve your website’s structure, technical foundations and content for greater visibility in search engines. This is ongoing work: analyse, improve and refine.
Plain English
What it means
When people search for what you offer, your website should answer their questions. SEOPlain EnglishSearch engine optimisation: work that helps a website get found in unpaid search results.More in the glossary helps your pages get found in the unpaid results of Google and other search engines.
That takes a clear structure, sound technology and useful content that answers your customers’ real questions. We work on those foundations and monitor which search queries bring people to your site.
What is included
What we do
Improve the structure
Organise pages and topics so visitors and search engines can find their way.
Strengthen the foundations
Loading speed, mobile usability, Structured dataPlain EnglishExtra machine-readable information in a page’s code, for example about a business, service or FAQ. It helps search engines understand the content.More in the glossary and clear internal links.
Refine the content
Text that answers specific questions and matches your customers’ Search queryPlain EnglishThe words a person enters into a search engine. Knowing what your customers search for helps you plan relevant pages and ads.More in the glossary.
Analyse & improve
We monitor the searches your pages appear for and make improvements with each round.
In the cycle
How the parts connect
Stage 02
Technical setup & indexing
Pages need to be indexed before they can appear in Google Search. We check the technical requirements and indexing status first.
Stage 01
Website design & development
Your website’s structure helps people and search engines find and understand its topics.
Stage 04
Google Ads & ChatGPT Ads
Organic demand helps identify useful ad opportunities, while advertising data helps set priorities for SEO.
Who it is for
Start fresh or improve
First website
We consider SEO from the start of a new website, in its structure, technology and content. That is more efficient than adding it later.
Existing website
Your website is online but rarely found? We find out why and improve its structure, technology and content step by step.
Clear answers
Questions about SEO
What does SEO include?
SEO includes technical foundations, a clear page structure and useful content that matches your customers’ searches. This can involve loading speed, mobile usability, internal links and suitable page titles. We start with the biggest obstacles on your website.
Is adding keywords to the text enough?
No. Keywords help you understand how your customers search. But a page also needs to answer their question, be easy to understand and be technically accessible. Repeating words does not replace those foundations.
When will I see results?
SEO works over the medium to long term. You may see early changes after a few weeks, but substantial results often take several months, depending on your starting point and competition. That is why SEO needs ongoing work.
Can you guarantee first place in Google?
No. Search engines decide the rankings. We improve the foundations, monitor progress and show what changes. We cannot promise a fixed position.