Service 4 of 4
Google Ads & ChatGPT Ads
Visible when people are looking.
Search engine optimisation takes time. Ads can appear as soon as they are approved. We set up Google AdsPlain EnglishGoogle’s advertising platform. Ads can appear above or below search results and are labelled “Sponsored”. Advertisers usually pay per click.More in the glossary campaigns and manage and optimise them regularly. Where your offer and ad account are eligible, we also run ads in ChatGPT.
Plain English
What it means
With Google Ads, your offer can appear when someone searches for it, as a “Sponsored” result above or below the ordinary results. You set the Daily budgetPlain EnglishThe average amount a campaign can spend per day. In Google Ads, you set this yourself.More in the glossary and usually pay per click.
Turning clicks into enquiries takes more than an ad: relevant Search queryPlain EnglishThe words a person enters into a search engine. Knowing what your customers search for helps you plan relevant pages and ads.More in the glossary, clear text, a Landing pagePlain EnglishThe page people arrive on after clicking an ad or a search result.More in the glossary that delivers on the ad’s promise and ongoing optimisation. That is why we treat advertising, your website and SEO as parts of the same cycle.
As of 30 September 2026
ChatGPT Ads in Austria
Advertising in ChatGPT is new. Here is what we have checked, with sources so you can verify it yourself.
Our recommendation
Test ChatGPT Ads as an additional channel with a clear budget, reliable measurement and a landing page that delivers on the ad’s promise. Keep Google Ads as part of the mix.
- Available in Austria
- Ads have been shown in ChatGPT in Austria since late August 2026. Since 31 August 2026, businesses based in Austria have been able to book ads directly through OpenAI’s Ads Manager.
- Who sees ads
- Users on the Free and Go plans. Plus, Pro and Enterprise subscriptions remain ad-free.
- What ads look like
- Clearly labelled and separate from the answer. OpenAI says ads do not influence answers and conversations are not shared with advertisers.
- How billing works
- Bids based on impressions (CPM) or clicks (CPC), with conversion optimisation and measurement through the OpenAI pixel or Conversions API.
- Still in beta
- OpenAI says performance benchmarks are not yet available. Delivery and spending may fluctuate during the beta.
Sources
- OpenAI: ChatGPT Ads expands across Europe18 August 2026, updated 31 August 2026
- OpenAI Help Center: Ads Manager AvailabilityCountries with self-service access
- OpenAI Help Center: Frequently asked questionsBeta, budgets and performance
What is included
What we do
Set up campaigns
Campaign structure, keywords, ad copy, target area and budget — set up properly from the start.
Set up measurement
Conversion trackingPlain EnglishMeasuring which ads or pages lead to enquiries, calls or purchases. Without it, it is difficult to tell whether advertising is worthwhile.More in the glossary shows which ads generate enquiries and which only cost money.
Manage & optimise
We monitor costs and results, refine keywords and copy and move budget towards what works.
ChatGPT Ads where suitable
Available to advertisers in Austria since late August 2026. We check whether your offer and account are eligible and use the platform where it makes sense.
In the cycle
How the parts connect
Stage 01
Website design & development
Ads lead to your website. A weak landing page wastes the budget.
Stage 03
SEO
Ads can bridge the time until SEO takes effect and provide data on which topics matter.
Stage 02
Technical setup & indexing
A properly configured website is the basis for reliable measurement.
Who it is for
Start fresh or improve
First website
For a new website, ads can bring relevant visitors from the start while organic visibility grows.
Existing website
Already running ads but unsure what they achieve? We look at your campaigns, measurement and landing pages together.
Clear answers
Questions about Ads
How much budget do I need for Google Ads?
That depends on your industry, region and competition. You set the advertising budget. We help you choose a sensible starting amount and show what it achieves.
How do ads and SEO differ?
Ads provide visibility while you are spending. They can work quickly, but stop when the budget stops. SEO builds organic visibility over time and also needs maintenance. Used together, they complement each other.
Does advertising in ChatGPT make sense for my business?
That depends on whether people use ChatGPT to compare offers like yours and whether your offer meets OpenAI’s advertising policies. The platform is still in beta, and OpenAI says there are no performance benchmarks yet. We recommend starting with a limited test.