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Websites, Google and advertising – explained step by step, so you know what to do next, even without a technical background.
36 articles
AI Content for SEO: Useful Reddit Advice Before You Publish
AI content for SEO: practical Reddit advice on checking facts, adding useful business details and reviewing a page before publishing.
3 min readBuying Backlinks? Reddit SEO Advice to Check Before You Pay
Buying backlinks? Useful Reddit SEO advice on paid placements, relevant publications and practical checks before you pay for a link.
3 min readGoogle Ads budget for trades: costs and planning
Plan your Google Ads budget for a trades business in Austria: ad spend, setup and management. Includes the 5% surcharge, daily limits and worked examples.
12 min readGoogle Business Profile: service area for your trades business
Google Business Profile for trades businesses: hide your address, choose your service area and avoid common mistakes, with an example from Austria.
7 min readLanding page or website: which suits your business?
Landing page or website for your trades business? Compare a one-page site, an existing service page and a campaign page to decide what you need.
8 min readLocal landing pages: do you need a page for every town?
When are local landing pages worthwhile for your trades business? Learn to distinguish useful location pages from copies with a different town name.
10 min readChoosing an SEO agency: a checklist for your business
Choosing an SEO agency? Check implementation, references, total costs and account access. Eight questions help you compare proposals for your trades business.
12 min readMeasuring SEO success: which metrics count?
Measure SEO success for your trades business: compare Search Console data, contact actions and suitable enquiries in a practical monthly review.
12 min readWebsite costs for trades: comparing prices and proposals
Website costs for trades in Austria: provider price examples, ongoing fees and a 12- and 36-month calculation. Compare scope, contract terms and handover.
11 min readWebsite or social media: which should your business prioritise?
Website or social media for your trades business? Compare roles, ongoing work and suitable enquiries, with a decision table and a practical plan to get started.
9 min readHandling website enquiries with AI and human review
Try AI as a writing assistant for website enquiries in an Austrian trades business, with fictional examples, data checks and human approval.
5 min readPrepare a cost estimate: template for trades businesses in Austria
Prepare a cost estimate for your Austrian trades business: template, fictional worked example, VAT calculations, binding status and additional costs.
5 min readCreate a Google Business Profile: a guide for trades businesses in Austria
Set up a Google Business Profile for your trades business in Austria: check existing listings, choose your service area and prepare for verification.
5 min readCRM for trades businesses: keeping website enquiries organised
Compare a shared spreadsheet with a CRM for an Austrian trades business, using a fictional website enquiry to test tasks, handovers and costs.
5 min readWinning customers for your trades business: a plan for regular enquiries
Find where suitable enquiries are being lost, clarify your services and compare marketing channels for your trades business in Austria.
5 min readCreate an Excel customer database: template for small trades businesses
Try an Excel customer database template for small trades businesses: keep contacts and enquiries separate, check next actions and protect customer data.
5 min readCustomer not paying: a clear process for small businesses in Austria
Check the outstanding balance, clarify the customer's response and choose the next step. A practical guide for small trades businesses in Austria.
5 min readEnquiry form for trades businesses: structure and example
Choose useful enquiry form fields for an Austrian trades business, adapt the bathroom renovation template and test delivery through to your reply.
5 min readCollecting Google reviews: How to ask customers for honest feedback
Ask customers for honest Google reviews with neutral invitations, sample wording and a simple process, including guidance for emails and SMS in Austria.
5 min readCreate a Google review link and QR code: a guide for your business
Find your Google review link, save its QR code and test both on a smartphone and in print before adding them to your business templates.
5 min readGrowth strategy for small trades businesses: plan jobs and capacity together
Plan growth in an Austrian trades business by checking demand, team capacity, the owner's time and cash flow. Includes a fictional four-week example.
5 min readCreate a job sheet: a template for trades businesses
Create a job sheet for your trades business: a 20-field template, a change sheet and a fictional bathroom renovation example set in Austria.
5 min readRegional market analysis: assess demand and competition in your service area
Assess demand and competition in your service area. Use sources with clear limits to plan service pages and a small, measurable test for your business.
5 min readOptimise your Google Business Profile: key steps for your business
Improve your Google Business Profile: check contact details, services and opening hours, then confirm each change is visible to customers.
5 min readWriting a payment reminder: Friendly templates for Austria
Three friendly payment reminder templates for Austria. Check payments and due dates, account for part payments and leave room for the customer to reply.
5 min readProject examples on your website: how to present your work
Show what your trades business has done with clear project descriptions, genuine photos and confirmed results. Includes templates and publication checks.
5 min readProject status report: template for ongoing trades jobs
Create a project status report for a trades job. Use the template to record tasks, delays, responsibilities and conditional dates.
5 min readReplying to Google reviews: examples for praise and criticism
Reply to Google reviews with seven fictional examples for praise and complaints. Check the facts, protect customer data and report possible rule breaches.
5 min readCreate a revenue report: orders, invoices and payments at a glance
Create an internal revenue report with an Excel template. Keep orders, invoices, payments and confirmed work separate in a fictional monthly example.
5 min readSEO for tradespeople: how your business gets found locally
Start with one service page: explain your work and service area, add a real project and check that enquiries reach your business.
5 min readA website for your trades business: structure, content and features
Plan a website for your trades business: choose the right pages, explain your services and check the contact process, with examples for Austria.
5 min readWebsite maintenance and support: tasks and costs
See what website maintenance and support cover, how to compare costs, and how to agree responsibilities for content changes and repairs.
5 min readNo enquiries from your website? How to find out why
Find out why your website brings in few enquiries: test the contact process, check relevant visitors and separate received enquiries from clicks.
5 min readWebsite relaunch and SEO: a checklist for a safe transition
Plan a website relaunch for your trades business: keep useful content, map old URLs, check redirects and test enquiries before and after launch.
5 min readWhy can't Google find my website?
Your website is online but nowhere to be found on Google? The most common reasons – and how to check for yourself in a few minutes what is going on.
4 min readGoogle Ads or SEO: where should I start?
Ads work right away, SEO builds visibility that lasts. How the two differ and how to decide which one to start with.
3 min read