For trades businesses in Austria
Google Ads
Plan your advertising budget and understand how Google Ads fits alongside SEO.
2 articles
Google Ads budget for trades: costs and planning
Plan your Google Ads budget for a trades business in Austria: ad spend, setup and management. Includes the 5% surcharge, daily limits and worked examples.
12 min readGoogle Ads or SEO: where should I start?
Ads work right away, SEO builds visibility that lasts. How the two differ and how to decide which one to start with.
3 min read
Google Ads at a glance
Choose an articleIn this overview
Which jobs do you want to win?
Start with a specific service, your actual service area and available capacity. A business renovating entire bathrooms may want different enquiries from a repair service. This information helps the agency plan search queries and ads.
Also clarify who will handle incoming contacts and what information is needed to prepare a quote. Feedback from your business is part of evaluating the test.
Identify your next steps for finding customersDoes the page match the advertised service?
Someone clicking an ad should find the offer they were looking for on the landing page. Explain the work you take on, where you operate and how an enquiry works. Your own project examples can illustrate the scope of the service.
Check the page on a smartphone and test phone links and the form before launch. An existing service page may be suitable. If important information is missing, improve it first or create a suitable landing page.
What landing page does your offer need?Which costs belong in the test?
Your cost plan includes the advertising budget, setup and ongoing management. Work on the landing page and measurement may also be needed. Ask for these items to be explained separately in the proposal.
Agree the duration, review dates and approval process for changes. Clarify which results would lead you to make improvements, pause or continue the test. It should remain affordable even if it produces no jobs at first.
Plan a budget for a Google Ads testWhich enquiries come from the ads?
Clicks, measured contact actions and actual jobs describe different outcomes. Before launch, agree what you will measure and which contacts fit your offer.
Your office adds whether the person was reached, whether a quote followed and why a job was won or lost. Together with search queries and costs, this information helps you review the ads and landing page. Individual contacts are not enough to establish a reliable trend.
How do Google Ads and SEO fit together?
A limited advertising test needs a suitable landing page and an agreed cost plan. SEO involves reviewing and improving how your website can be found and the content it provides. Your business’s starting point determines which work makes sense first.
If important pages are missing from Google altogether or the website does not yet answer basic customer questions, the person responsible should account for this. The SEO and website overviews help you understand the work needed.