A customer wants to know whether your business handles the work they need and how to reach you. Start by listing your services, service areas and the questions customers need answered before making an enquiry. This determines which pages you need.
A focused landing page can suit a single advertised service. Several different services need enough space for their own information. If you already have a website, check which pages fulfil this purpose.
What do customers need to know about your business?
Describe the work your team takes on and your actual service area. Relevant project examples help explain the scope of a service. Also explain what information you need for an initial assessment and how working together begins.
An agency can plan the structure and write the copy. Your business supplies and confirms the technical information, photos and approvals. Agree who will gather this information and answer outstanding questions.
Use the same scope for each comparison: pages, copy, design, technical implementation and required features. Ask which revisions are included and which work your team will handle.
Compare one-off and ongoing costs over the same period. Clarify hosting, the domain, maintenance and future changes, as well as access and usage rights. A proposal should make clear what you will continue to pay for and maintain after launch.
Before commissioning a new design, review the existing content and enquiry routes. Which pages are used, which information is still correct and where do problems arise? Sometimes targeted improvements are enough; a larger rebuild needs its own plan.
Record important URLs and agree how changed pages will be handled. A relaunch includes testing navigation, mobile layouts and contact routes, followed by checks after publication.
Depending on the system, updates, backups and functional tests will be needed. Agree who identifies and fixes errors. Your phone number, services and project examples also need to stay current.
Record which tasks hosting and maintenance cover and how to request additional changes. Regularly check that phone links and the form work and that enquiries reach your business.
Your website can be the place customers turn to through recommendations, your business profile, social media and advertising. Which routes need attention first depends on your existing enquiries and the service you want to promote.
For Google Search, the SEO overview helps you identify the next steps. For an advertising test, the Google Ads overview explains how the offer, landing page and budget fit together.